Are you thinking about starting a blog for your business and not sure where to start? Do you have a blog, but don't keep up with it? Do you run out of ideas? Do you lack a plan? Do you wonder why you need a blog or what its value is?As the creator of Chloe Pink™, cartoon for girls, I've often asked myself these questions.
My goal is to use Chloe Pink's blog to attract readership, gain followers and form partnerships with publishers, merchandisers, educators and girls organizations.
And now, thanks to the ingenious idea of my fellow PR writer pal, Pamme Boutselis, who is also available for hire, I'm off to a fresh start.
What Pamme suggests is to have a different theme or topic for each day of the week. For instance, Chloe Pink's editorial guideline for Monday will be "Pink Day." Thus, I'll be sharing my pink finds with Chloe Pink's readers every Monday. This explains the sweet little pink birthday cake lollipop I wrote about today and pictured here.
Yes, thanks to Pamme's editorial calendar, I now have a plan. So, I'm in the pink with lots more ideas to chew on and spit out (in a good way.) I actually can't wait for next Monday to roll around just to post my next great pink find. This makes blogging fun and not a chore, right?
Come to think of it, this same principle can be applied to your business blog, too. If you created a weekly editorial calendar, what would you talk about on Mondays, on Tuesdays, etc? What pertains to your business that your customers want to know? What do you want to write about that intersects with what your clients care about?
And no, it doesn't need to be pink or covered with icing and sprinkles or even edible like Chloe Pink's birthday cake lollipop. It just needs to offer a bit o' content and information your customers and prospects will want to sample, eat up and come back for more.
