1. You and your PR/social media and marketing person are in a relationship. You have a mutual interest. It's called "your business."And because it is "your" business and you know more about it than your marketing person does, it's up to you to create the positive energy for that relationship to thrive. That means doing all those relationshippy things that are often so difficult for us humans to do. Things like listening. And being open to new ideas. Taking the time to sit down and be together even when you feel constantly under the gun to get things done at the shop, restaurant, factory, corporate HQ, whatever.
By showing your appreciation for the unique ideas your marketing person brings to you and your business, you'll recoup the benefits of watching your business grow. And believe me, that is exactly what everybody wants in this relationship.
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