#7 Be different.The goal for your organization ought to be quite simple. Find your niche and exploit it. (This is also known as "branding" in non-corporate speak.)
If you want to connect with your prospective buyers, being different is the only way to do it. (Note. Which of these wheels can you not take your eyes off of?)
One company that hits it out of the ballpark at being different, literally, is Ice Box. Not content to be another run-of-the-mill promotional products company, Ice Box takes to the basketball court at Atlanta Hawks games. With their fun, super sized balloon penguin mascot and friends, Ice Box shoots tee-shirts with their logo on them up into the rafters of cheering fans at Philips Arena. The takeaway message to potential customers is so much more than "buy our stuff." It's more like "we make your life fun!"
How cool is that? A promotional products company that actually knows how to promote itself!
If you've already got your niche and you're not flaunting it with unique promotions like Ice Box or even, heck, just free social media, who's going to know? And if you're not finding new social media tools and new ways to use them, you're not "branding." (You're not standing out.)
So, time to get Tweeting and updating that blog weekly -- or better yet, daily! Get pumped up about what your organization does differently. Only then, will you stand out from your competitors and start getting the recognition and sales results you deserve.
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