2. A creative person is really just a cleverly disguised "suit." As a business owner or manager, you're not the only one who wants results. It could be to sell 20% more widgets this quarter. Launch a new product. Or increase your likes on Facebook. Whatever it is, you need to make it happen! After all, this is serious business, right?
So what happens next?
You enlist one or more of us, "creative types" all comfy and relaxed in our jeans and Chuck Taylors to help you do it. You have no choice you tell yourself because you're not much of a writer. You don't know HTML code. You don't get Twitter. And frankly, you're just too busy making widgets to do it, yourself.
The trouble is we're like a seven year old boy at his first major league baseball game. We ask too many questions. We come up with a gillion and two ideas (including some bad ones). And finally, to make matters worse, we seem to enjoy the process. (Gasp!)
Yes. We are a different breed. We are creative professionals. That's right, "professionals." Not just frustrated slacker wanna-be Picasso's or Hemingway's. Okay, so maybe we are. But that's not my point.
My point is we, as creatives, are dedicated to helping you grow your organization. We have the agency training, background, education, creative passion, etc. to help you meet the task. And we know you can't execute a brilliant idea until you have a strategy in place.
So, next time you think we're too creative hipsterish for you or that we just don't understand, get over it.
Because truth be told, we do. And you need us.
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