10 Things Every PR/Marketing Client Should Know In 2012

#8 It's not rocket science.

Do you want to get a new marketing campaign off the ground, but don't know where to start?

Are all of your big ideas on hold because you haven't put a social media plan in action?

Do you worry you don't have the writing chops needed to eloquently promote your biz in cyberspace?

Do you ignore the Twitterverse because your energies are needed elsewhere and you can't seem to work it into your day?

Try this simple formula.

Head over to your computer. Oh wait. You're probably at your computer. Super. We'll call it mission control for now. Open up a word document or a blank new email. Then, start making a list of everything that's good about your company, your employees, your products, your services, upcoming events and more. Write down everything you can think of without judging your ideas. Try to come up with at least ten. Don't stop writing until you can't think of anymore.

Read your list and choose the one that's best. Maybe it's number one?

Copy that one single item. (To do this, run your mouse over it and hit Control C.)

Open up your company's Facebook page and then hit Control V to paste (and post) your update.

Review it to make sure everything is spelled correctly and that it still makes sense.

Then get ready to blast off and click the "Share" button. (Don't worry. The ground won't shake. But chances are you'll feel a sense of accomplishment of moving your business forward.)

That's called launching a social media plan out to your clients and prospective customers. You won't believe how easy it is.

Now, don't forget to post your second best idea tomorrow. Then, the next day and the next day. With consistency and practice, your Facebook page and Twitter account will start to grow more likes, attract more followers and create an aura that's all its own.

I'm Sharna Fulton, a freelance advertising and PR writer. I enjoy creating content and managing social media for a variety of small businesses to corporate clients. If you have a marketing/writing project you need help with, please contact me. Thanks. sharna.fulton@att.net